CASE STUDY / CLIENT PROJECT

MIRTEC

Video production for an international manufacturer of architectural signage

I've worked with Mirtec since 2014 — back then I ran the Arteffect video studio and shot a series of promotional videos for them. Mirtec manufactures architectural signage and wayfinding systems for banks, hospitals, and government institutions across Israel.

2014
year the partnership began
4
finished videos

About the Client

Mirtec is a family company led since 1984 by brothers Issy and Rob Maman. For more than 40 years it has been creating signage and wayfinding systems for banks, hospitals, government institutions, and commercial properties in Israel, the US, and Canada.

Company Website

Mirtec by the Numbers

The company's clients include Israel's largest banks, for whom Mirtec redesigns branch signage and wayfinding whenever they rebrand.

1984
Year Founded
40+
Years in Business
4
Major Israeli Banks Among Clients
60+
Bank Hapoalim Branches Rebranded
Banks — Mirtec Clients
  • Bank Hapoalim — Israel's largest bank, ~60 branches
  • Discount Bank — 114 branches nationwide
  • First International Bank of Israel — 160 branches
  • Bank of Jerusalem — 20+ branches

Videos for Mirtec

In 2014 I shot a series of promotional videos for Mirtec at Arteffect studio — from a corporate company profile to a showroom-visit invitation, including an English-language version for international partners.

Mirtec Architectural Signage Solutions — company profile

Company Profile

Corporate video about Mirtec and its architectural signage systems.

 Mirtec — showroom-visit invitation

Showroom Invitation

An invitation video to visit Mirtec's production facility and showroom.

 Mirtec — personal meeting invitation

Personal Meeting

An invitation to a personal meeting with the Mirtec team.

 Mirtec — Personal Meeting, English version

Personal Meeting — English

The English-language version of the video for international partners.

Arteffect's Role

In 2014 I ran the Arteffect studio in Israel — from concept to final edit, we handled everything ourselves, tailored to the client's needs and brand.

  • Concept and script development
  • On-site filming and shoots at the company showroom
  • Brand work — signage and products on camera
  • Editing, color grading, and graphics
  • Russian and English versions produced
  • Full turnkey production cycle
  • Working with a corporate client
  • Final delivery per brand guidelines

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